You can not select more than 25 topics
Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
73 lines
2.7 KiB
73 lines
2.7 KiB
// Copyright 2019 Google LLC.
|
|
//
|
|
// Licensed under the Apache License, Version 2.0 (the "License");
|
|
// you may not use this file except in compliance with the License.
|
|
// You may obtain a copy of the License at
|
|
//
|
|
// http://www.apache.org/licenses/LICENSE-2.0
|
|
//
|
|
// Unless required by applicable law or agreed to in writing, software
|
|
// distributed under the License is distributed on an "AS IS" BASIS,
|
|
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
|
|
// See the License for the specific language governing permissions and
|
|
// limitations under the License.
|
|
//
|
|
|
|
syntax = "proto3";
|
|
|
|
package google.ads.googleads.v1.enums;
|
|
|
|
import "google/api/annotations.proto";
|
|
|
|
option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
|
|
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
|
|
option java_multiple_files = true;
|
|
option java_outer_classname = "AttributionModelProto";
|
|
option java_package = "com.google.ads.googleads.v1.enums";
|
|
option objc_class_prefix = "GAA";
|
|
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
|
|
option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
|
|
|
|
// Container for enum representing the attribution model that describes how to
|
|
// distribute credit for a particular conversion across potentially many prior
|
|
// interactions.
|
|
message AttributionModelEnum {
|
|
// The attribution model that describes how to distribute credit for a
|
|
// particular conversion across potentially many prior interactions.
|
|
enum AttributionModel {
|
|
// Not specified.
|
|
UNSPECIFIED = 0;
|
|
|
|
// Used for return value only. Represents value unknown in this version.
|
|
UNKNOWN = 1;
|
|
|
|
// Uses external attribution.
|
|
EXTERNAL = 100;
|
|
|
|
// Attributes all credit for a conversion to its last click.
|
|
GOOGLE_ADS_LAST_CLICK = 101;
|
|
|
|
// Attributes all credit for a conversion to its first click using Google
|
|
// Search attribution.
|
|
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
|
|
|
|
// Attributes credit for a conversion equally across all of its clicks using
|
|
// Google Search attribution.
|
|
GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
|
|
|
|
// Attributes exponentially more credit for a conversion to its more recent
|
|
// clicks using Google Search attribution (half-life is 1 week).
|
|
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
|
|
|
|
// Attributes 40% of the credit for a conversion to its first and last
|
|
// clicks. Remaining 20% is evenly distributed across all other clicks. This
|
|
// uses Google Search attribution.
|
|
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
|
|
|
|
// Flexible model that uses machine learning to determine the appropriate
|
|
// distribution of credit among clicks using Google Search attribution.
|
|
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
|
|
}
|
|
|
|
|
|
}
|
|
|