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74 lines
2.7 KiB
74 lines
2.7 KiB
6 years ago
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// Copyright 2019 Google LLC.
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//
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// Licensed under the Apache License, Version 2.0 (the "License");
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// you may not use this file except in compliance with the License.
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// You may obtain a copy of the License at
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//
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// http://www.apache.org/licenses/LICENSE-2.0
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//
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// Unless required by applicable law or agreed to in writing, software
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// distributed under the License is distributed on an "AS IS" BASIS,
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// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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// See the License for the specific language governing permissions and
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// limitations under the License.
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//
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syntax = "proto3";
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package google.ads.googleads.v1.enums;
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import "google/api/annotations.proto";
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option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
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option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
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option java_multiple_files = true;
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option java_outer_classname = "AttributionModelProto";
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option java_package = "com.google.ads.googleads.v1.enums";
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option objc_class_prefix = "GAA";
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option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
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option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
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// Container for enum representing the attribution model that describes how to
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// distribute credit for a particular conversion across potentially many prior
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// interactions.
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message AttributionModelEnum {
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// The attribution model that describes how to distribute credit for a
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// particular conversion across potentially many prior interactions.
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enum AttributionModel {
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// Not specified.
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UNSPECIFIED = 0;
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// Used for return value only. Represents value unknown in this version.
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UNKNOWN = 1;
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// Uses external attribution.
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EXTERNAL = 100;
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// Attributes all credit for a conversion to its last click.
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GOOGLE_ADS_LAST_CLICK = 101;
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// Attributes all credit for a conversion to its first click using Google
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// Search attribution.
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GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
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// Attributes credit for a conversion equally across all of its clicks using
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// Google Search attribution.
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GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
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// Attributes exponentially more credit for a conversion to its more recent
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// clicks using Google Search attribution (half-life is 1 week).
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GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
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// Attributes 40% of the credit for a conversion to its first and last
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// clicks. Remaining 20% is evenly distributed across all other clicks. This
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// uses Google Search attribution.
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GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
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// Flexible model that uses machine learning to determine the appropriate
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// distribution of credit among clicks using Google Search attribution.
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GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
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}
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}
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