You can not select more than 25 topics
Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
109 lines
4.2 KiB
109 lines
4.2 KiB
// Copyright 2019 Google LLC.
|
|
//
|
|
// Licensed under the Apache License, Version 2.0 (the "License");
|
|
// you may not use this file except in compliance with the License.
|
|
// You may obtain a copy of the License at
|
|
//
|
|
// http://www.apache.org/licenses/LICENSE-2.0
|
|
//
|
|
// Unless required by applicable law or agreed to in writing, software
|
|
// distributed under the License is distributed on an "AS IS" BASIS,
|
|
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
|
|
// See the License for the specific language governing permissions and
|
|
// limitations under the License.
|
|
//
|
|
|
|
syntax = "proto3";
|
|
|
|
package google.ads.googleads.v1.resources;
|
|
|
|
import "google/ads/googleads/v1/common/bidding.proto";
|
|
import "google/ads/googleads/v1/enums/bidding_strategy_status.proto";
|
|
import "google/ads/googleads/v1/enums/bidding_strategy_type.proto";
|
|
import "google/protobuf/wrappers.proto";
|
|
import "google/api/annotations.proto";
|
|
|
|
option csharp_namespace = "Google.Ads.GoogleAds.V1.Resources";
|
|
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/resources;resources";
|
|
option java_multiple_files = true;
|
|
option java_outer_classname = "BiddingStrategyProto";
|
|
option java_package = "com.google.ads.googleads.v1.resources";
|
|
option objc_class_prefix = "GAA";
|
|
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Resources";
|
|
option ruby_package = "Google::Ads::GoogleAds::V1::Resources";
|
|
|
|
// Proto file describing the BiddingStrategy resource
|
|
|
|
// A bidding strategy.
|
|
message BiddingStrategy {
|
|
// The resource name of the bidding strategy.
|
|
// Bidding strategy resource names have the form:
|
|
//
|
|
// `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
|
|
string resource_name = 1;
|
|
|
|
// The ID of the bidding strategy.
|
|
google.protobuf.Int64Value id = 3;
|
|
|
|
// The name of the bidding strategy.
|
|
// All bidding strategies within an account must be named distinctly.
|
|
//
|
|
// The length of this string should be between 1 and 255, inclusive,
|
|
// in UTF-8 bytes, (trimmed).
|
|
google.protobuf.StringValue name = 4;
|
|
|
|
// The status of the bidding strategy.
|
|
//
|
|
// This field is read-only.
|
|
google.ads.googleads.v1.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus status = 15;
|
|
|
|
// The type of the bidding strategy.
|
|
// Create a bidding strategy by setting the bidding scheme.
|
|
//
|
|
// This field is read-only.
|
|
google.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType type = 5;
|
|
|
|
// The number of campaigns attached to this bidding strategy.
|
|
//
|
|
// This field is read-only.
|
|
google.protobuf.Int64Value campaign_count = 13;
|
|
|
|
// The number of non-removed campaigns attached to this bidding strategy.
|
|
//
|
|
// This field is read-only.
|
|
google.protobuf.Int64Value non_removed_campaign_count = 14;
|
|
|
|
// The bidding scheme.
|
|
//
|
|
// Only one can be set.
|
|
oneof scheme {
|
|
// A bidding strategy that raises bids for clicks that seem more likely to
|
|
// lead to a conversion and lowers them for clicks where they seem less
|
|
// likely.
|
|
google.ads.googleads.v1.common.EnhancedCpc enhanced_cpc = 7;
|
|
|
|
// A bidding strategy that sets max CPC bids to target impressions on
|
|
// page one or page one promoted slots on google.com.
|
|
google.ads.googleads.v1.common.PageOnePromoted page_one_promoted = 8;
|
|
|
|
// A bidding strategy that sets bids to help get as many conversions as
|
|
// possible at the target cost-per-acquisition (CPA) you set.
|
|
google.ads.googleads.v1.common.TargetCpa target_cpa = 9;
|
|
|
|
// A bidding strategy that automatically optimizes towards a desired
|
|
// percentage of impressions.
|
|
google.ads.googleads.v1.common.TargetImpressionShare target_impression_share = 48;
|
|
|
|
// A bidding strategy that sets bids based on the target fraction of
|
|
// auctions where the advertiser should outrank a specific competitor.
|
|
google.ads.googleads.v1.common.TargetOutrankShare target_outrank_share = 10;
|
|
|
|
// A bidding strategy that helps you maximize revenue while averaging a
|
|
// specific target Return On Ad Spend (ROAS).
|
|
google.ads.googleads.v1.common.TargetRoas target_roas = 11;
|
|
|
|
// A bid strategy that sets your bids to help get as many clicks as
|
|
// possible within your budget.
|
|
google.ads.googleads.v1.common.TargetSpend target_spend = 12;
|
|
}
|
|
}
|
|
|