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527 lines
25 KiB
527 lines
25 KiB
// Copyright 2019 Google LLC.
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//
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// Licensed under the Apache License, Version 2.0 (the "License");
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// you may not use this file except in compliance with the License.
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// You may obtain a copy of the License at
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//
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// http://www.apache.org/licenses/LICENSE-2.0
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//
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// Unless required by applicable law or agreed to in writing, software
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// distributed under the License is distributed on an "AS IS" BASIS,
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// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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// See the License for the specific language governing permissions and
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// limitations under the License.
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//
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syntax = "proto3";
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package google.ads.googleads.v1.common;
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import "google/ads/googleads/v1/enums/interaction_event_type.proto";
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import "google/ads/googleads/v1/enums/quality_score_bucket.proto";
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import "google/protobuf/wrappers.proto";
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import "google/api/annotations.proto";
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option csharp_namespace = "Google.Ads.GoogleAds.V1.Common";
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option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/common;common";
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option java_multiple_files = true;
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option java_outer_classname = "MetricsProto";
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option java_package = "com.google.ads.googleads.v1.common";
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option objc_class_prefix = "GAA";
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option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Common";
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option ruby_package = "Google::Ads::GoogleAds::V1::Common";
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// Proto file describing metrics.
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// Metrics data.
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message Metrics {
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// The percent of your ad impressions that are shown as the very first ad
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// above the organic search results.
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google.protobuf.DoubleValue absolute_top_impression_percentage = 95;
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// Average cost of viewable impressions (`active_view_impressions`).
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google.protobuf.DoubleValue active_view_cpm = 1;
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// Active view measurable clicks divided by active view viewable impressions.
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// This metric is reported only for display network.
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google.protobuf.DoubleValue active_view_ctr = 79;
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// A measurement of how often your ad has become viewable on a Display
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// Network site.
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google.protobuf.Int64Value active_view_impressions = 2;
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// The ratio of impressions that could be measured by Active View over the
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// number of served impressions.
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google.protobuf.DoubleValue active_view_measurability = 96;
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// The cost of the impressions you received that were measurable by Active
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// View.
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google.protobuf.Int64Value active_view_measurable_cost_micros = 3;
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// The number of times your ads are appearing on placements in positions
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// where they can be seen.
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google.protobuf.Int64Value active_view_measurable_impressions = 4;
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// The percentage of time when your ad appeared on an Active View enabled site
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// (measurable impressions) and was viewable (viewable impressions).
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google.protobuf.DoubleValue active_view_viewability = 97;
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// All conversions from interactions (as oppose to view through conversions)
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// divided by the number of ad interactions.
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google.protobuf.DoubleValue all_conversions_from_interactions_rate = 65;
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// The total value of all conversions.
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google.protobuf.DoubleValue all_conversions_value = 66;
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// The total number of conversions. This only includes conversion actions
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// which include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue all_conversions = 7;
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// The value of all conversions divided by the total cost of ad interactions
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// (such as clicks for text ads or views for video ads).
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google.protobuf.DoubleValue all_conversions_value_per_cost = 62;
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// The number of times people clicked the "Call" button to call a store during
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// or after clicking an ad. This number doesn’t include whether or not calls
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// were connected, or the duration of any calls.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_click_to_call = 118;
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// The number of times people clicked a "Get directions" button to navigate to
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// a store after clicking an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_directions = 119;
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// The value of all conversions from interactions divided by the total number
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// of interactions.
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google.protobuf.DoubleValue all_conversions_from_interactions_value_per_interaction = 67;
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// The number of times people clicked a link to view a store’s menu after
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// clicking an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_menu = 120;
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// The number of times people placed an order at a store after clicking an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_order = 121;
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// The number of other conversions (for example, posting a review or saving a
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// location for a store) that occurred after people clicked an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_other_engagement = 122;
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// Estimated number of times people visited a store after clicking an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_store_visit = 123;
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// The number of times that people were taken to a store's URL after clicking
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// an ad.
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// This metric applies to feed items only.
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google.protobuf.DoubleValue all_conversions_from_store_website = 124;
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// The average amount you pay per interaction. This amount is the total cost
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// of your ads divided by the total number of interactions.
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google.protobuf.DoubleValue average_cost = 8;
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// The total cost of all clicks divided by the total number of clicks
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// received.
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google.protobuf.DoubleValue average_cpc = 9;
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// The average amount that you've been charged for an ad engagement. This
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// amount is the total cost of all ad engagements divided by the total number
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// of ad engagements.
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google.protobuf.DoubleValue average_cpe = 98;
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// Average cost-per-thousand impressions (CPM).
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google.protobuf.DoubleValue average_cpm = 10;
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// The average amount you pay each time someone views your ad.
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// The average CPV is defined by the total cost of all ad views divided by
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// the number of views.
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google.protobuf.DoubleValue average_cpv = 11;
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// Average number of times a unique cookie was exposed to your ad
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// over a given time period. Imported from Google Analytics.
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google.protobuf.DoubleValue average_frequency = 12;
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// Average number of pages viewed per session.
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google.protobuf.DoubleValue average_page_views = 99;
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// Your ad's position relative to those of other advertisers.
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google.protobuf.DoubleValue average_position = 13;
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// Total duration of all sessions (in seconds) / number of sessions. Imported
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// from Google Analytics.
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google.protobuf.DoubleValue average_time_on_site = 84;
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// An indication of how other advertisers are bidding on similar products.
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google.protobuf.DoubleValue benchmark_average_max_cpc = 14;
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// An indication on how other advertisers' Shopping ads for similar products
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// are performing based on how often people who see their ad click on it.
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google.protobuf.DoubleValue benchmark_ctr = 77;
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// Percentage of clicks where the user only visited a single page on your
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// site. Imported from Google Analytics.
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google.protobuf.DoubleValue bounce_rate = 15;
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// The number of clicks.
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google.protobuf.Int64Value clicks = 19;
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// The number of times your ad or your site's listing in the unpaid
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// results was clicked. See the help page at
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// https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.Int64Value combined_clicks = 115;
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// The number of times your ad or your site's listing in the unpaid
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// results was clicked (combined_clicks) divided by combined_queries. See the
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// help page at https://support.google.com/google-ads/answer/3097241 for
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// details.
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google.protobuf.DoubleValue combined_clicks_per_query = 116;
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// The number of searches that returned pages from your site in the unpaid
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// results or showed one of your text ads. See the help page at
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// https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.Int64Value combined_queries = 117;
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// The estimated percent of times that your ad was eligible to show
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// on the Display Network but didn't because your budget was too low.
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// Note: Content budget lost impression share is reported in the range of 0
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// to 0.9. Any value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue content_budget_lost_impression_share = 20;
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// The impressions you've received on the Display Network divided
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// by the estimated number of impressions you were eligible to receive.
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// Note: Content impression share is reported in the range of 0.1 to 1. Any
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// value below 0.1 is reported as 0.0999.
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google.protobuf.DoubleValue content_impression_share = 21;
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// The last date/time a conversion tag for this conversion action successfully
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// fired and was seen by Google Ads. This firing event may not have been the
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// result of an attributable conversion (e.g. because the tag was fired from a
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// browser that did not previously click an ad from an appropriate
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// advertiser). The date/time is in the customer's time zone.
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google.protobuf.StringValue conversion_last_received_request_date_time = 73;
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// The date of the most recent conversion for this conversion action. The date
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// is in the customer's time zone.
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google.protobuf.StringValue conversion_last_conversion_date = 74;
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// The estimated percentage of impressions on the Display Network
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// that your ads didn't receive due to poor Ad Rank.
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// Note: Content rank lost impression share is reported in the range of 0
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// to 0.9. Any value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue content_rank_lost_impression_share = 22;
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// Conversions from interactions divided by the number of ad interactions
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// (such as clicks for text ads or views for video ads). This only includes
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// conversion actions which include_in_conversions_metric attribute is set to
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// true.
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google.protobuf.DoubleValue conversions_from_interactions_rate = 69;
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// The total value of conversions. This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue conversions_value = 70;
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// The value of conversions divided by the cost of ad interactions. This only
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// includes conversion actions which include_in_conversions_metric attribute
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// is set to true.
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google.protobuf.DoubleValue conversions_value_per_cost = 71;
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// The value of conversions from interactions divided by the number of ad
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// interactions. This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue conversions_from_interactions_value_per_interaction = 72;
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// The number of conversions. This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue conversions = 25;
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// The sum of your cost-per-click (CPC) and cost-per-thousand impressions
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// (CPM) costs during this period.
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google.protobuf.Int64Value cost_micros = 26;
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// The cost of ad interactions divided by all conversions.
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google.protobuf.DoubleValue cost_per_all_conversions = 68;
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// The cost of ad interactions divided by conversions. This only includes
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// conversion actions which include_in_conversions_metric attribute is set to
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// true.
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google.protobuf.DoubleValue cost_per_conversion = 28;
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// The cost of ad interactions divided by current model attributed
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// conversions. This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue cost_per_current_model_attributed_conversion = 106;
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// Conversions from when a customer clicks on a Google Ads ad on one device,
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// then converts on a different device or browser.
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// Cross-device conversions are already included in all_conversions.
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google.protobuf.DoubleValue cross_device_conversions = 29;
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// The number of clicks your ad receives (Clicks) divided by the number
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// of times your ad is shown (Impressions).
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google.protobuf.DoubleValue ctr = 30;
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// Shows how your historic conversions data would look under the attribution
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// model you've currently selected. This only includes conversion actions
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// which include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue current_model_attributed_conversions = 101;
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// Current model attributed conversions from interactions divided by the
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// number of ad interactions (such as clicks for text ads or views for video
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// ads). This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue current_model_attributed_conversions_from_interactions_rate = 102;
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// The value of current model attributed conversions from interactions divided
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// by the number of ad interactions. This only includes conversion actions
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// which include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue current_model_attributed_conversions_from_interactions_value_per_interaction = 103;
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// The total value of current model attributed conversions. This only includes
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// conversion actions which include_in_conversions_metric attribute is set to
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// true.
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google.protobuf.DoubleValue current_model_attributed_conversions_value = 104;
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// The value of current model attributed conversions divided by the cost of ad
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// interactions. This only includes conversion actions which
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// include_in_conversions_metric attribute is set to true.
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google.protobuf.DoubleValue current_model_attributed_conversions_value_per_cost = 105;
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// How often people engage with your ad after it's shown to them. This is the
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// number of ad expansions divided by the number of times your ad is shown.
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google.protobuf.DoubleValue engagement_rate = 31;
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// The number of engagements.
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// An engagement occurs when a viewer expands your Lightbox ad. Also, in the
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// future, other ad types may support engagement metrics.
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google.protobuf.Int64Value engagements = 32;
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// Average lead value of hotel.
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google.protobuf.DoubleValue hotel_average_lead_value_micros = 75;
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// The creative historical quality score.
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google.ads.googleads.v1.enums.QualityScoreBucketEnum.QualityScoreBucket historical_creative_quality_score = 80;
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// The quality of historical landing page experience.
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google.ads.googleads.v1.enums.QualityScoreBucketEnum.QualityScoreBucket historical_landing_page_quality_score = 81;
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// The historical quality score.
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google.protobuf.Int64Value historical_quality_score = 82;
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// The historical search predicted click through rate (CTR).
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google.ads.googleads.v1.enums.QualityScoreBucketEnum.QualityScoreBucket historical_search_predicted_ctr = 83;
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// The number of times the ad was forwarded to someone else as a message.
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google.protobuf.Int64Value gmail_forwards = 85;
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// The number of times someone has saved your Gmail ad to their inbox as a
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// message.
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google.protobuf.Int64Value gmail_saves = 86;
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// The number of clicks to the landing page on the expanded state of Gmail
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// ads.
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google.protobuf.Int64Value gmail_secondary_clicks = 87;
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// Number of unique cookies that were exposed to your ad over a given time
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// period.
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google.protobuf.Int64Value impression_reach = 36;
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// The number of times a store's location-based ad was shown.
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// This metric applies to feed items only.
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google.protobuf.Int64Value impressions_from_store_reach = 125;
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// Count of how often your ad has appeared on a search results page or
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// website on the Google Network.
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google.protobuf.Int64Value impressions = 37;
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// How often people interact with your ad after it is shown to them.
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// This is the number of interactions divided by the number of times your ad
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// is shown.
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google.protobuf.DoubleValue interaction_rate = 38;
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// The number of interactions.
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// An interaction is the main user action associated with an ad format-clicks
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// for text and shopping ads, views for video ads, and so on.
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google.protobuf.Int64Value interactions = 39;
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// The types of payable and free interactions.
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repeated google.ads.googleads.v1.enums.InteractionEventTypeEnum.InteractionEventType interaction_event_types = 100;
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// The percentage of clicks filtered out of your total number of clicks
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// (filtered + non-filtered clicks) during the reporting period.
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google.protobuf.DoubleValue invalid_click_rate = 40;
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// Number of clicks Google considers illegitimate and doesn't charge you for.
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google.protobuf.Int64Value invalid_clicks = 41;
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// The percentage of mobile clicks that go to a mobile-friendly page.
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google.protobuf.DoubleValue mobile_friendly_clicks_percentage = 109;
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// The number of times someone clicked your site's listing in the unpaid
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// results for a particular query. See the help page at
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// https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.Int64Value organic_clicks = 110;
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// The number of times someone clicked your site's listing in the unpaid
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// results (organic_clicks) divided by the total number of searches that
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// returned pages from your site (organic_queries). See the help page at
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// https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.DoubleValue organic_clicks_per_query = 111;
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// The number of listings for your site in the unpaid search results. See the
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// help page at https://support.google.com/google-ads/answer/3097241 for
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// details.
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google.protobuf.Int64Value organic_impressions = 112;
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// The number of times a page from your site was listed in the unpaid search
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// results (organic_impressions) divided by the number of searches returning
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// your site's listing in the unpaid results (organic_queries). See the help
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// page at https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.DoubleValue organic_impressions_per_query = 113;
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// The total number of searches that returned your site's listing in the
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// unpaid results. See the help page at
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// https://support.google.com/google-ads/answer/3097241 for details.
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google.protobuf.Int64Value organic_queries = 114;
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// Percentage of first-time sessions (from people who had never visited your
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// site before). Imported from Google Analytics.
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google.protobuf.DoubleValue percent_new_visitors = 42;
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// Number of offline phone calls.
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google.protobuf.Int64Value phone_calls = 43;
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// Number of offline phone impressions.
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google.protobuf.Int64Value phone_impressions = 44;
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// Number of phone calls received (phone_calls) divided by the number of
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// times your phone number is shown (phone_impressions).
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google.protobuf.DoubleValue phone_through_rate = 45;
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// Your clickthrough rate (Ctr) divided by the average clickthrough rate of
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// all advertisers on the websites that show your ads. Measures how your ads
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// perform on Display Network sites compared to other ads on the same sites.
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google.protobuf.DoubleValue relative_ctr = 46;
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// The percentage of the customer's Shopping or Search ad impressions that are
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// shown in the most prominent Shopping position. See
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// <a href="https://support.google.com/adwords/answer/7501826">this Merchant
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// Center article</a> for details. Any value below 0.1 is reported as 0.0999.
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google.protobuf.DoubleValue search_absolute_top_impression_share = 78;
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// The number estimating how often your ad wasn't the very first ad above the
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// organic search results due to a low budget. Note: Search
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// budget lost absolute top impression share is reported in the range of 0 to
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// 0.9. Any value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue search_budget_lost_absolute_top_impression_share = 88;
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// The estimated percent of times that your ad was eligible to show on the
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// Search Network but didn't because your budget was too low. Note: Search
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// budget lost impression share is reported in the range of 0 to 0.9. Any
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// value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue search_budget_lost_impression_share = 47;
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// The number estimating how often your ad didn't show anywhere above the
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// organic search results due to a low budget. Note: Search
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// budget lost top impression share is reported in the range of 0 to 0.9. Any
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// value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue search_budget_lost_top_impression_share = 89;
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// The number of clicks you've received on the Search Network
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// divided by the estimated number of clicks you were eligible to receive.
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// Note: Search click share is reported in the range of 0.1 to 1. Any value
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// below 0.1 is reported as 0.0999.
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google.protobuf.DoubleValue search_click_share = 48;
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// The impressions you've received divided by the estimated number of
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// impressions you were eligible to receive on the Search Network for search
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// terms that matched your keywords exactly (or were close variants of your
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// keyword), regardless of your keyword match types. Note: Search exact match
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// impression share is reported in the range of 0.1 to 1. Any value below 0.1
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// is reported as 0.0999.
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google.protobuf.DoubleValue search_exact_match_impression_share = 49;
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// The impressions you've received on the Search Network divided
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// by the estimated number of impressions you were eligible to receive.
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// Note: Search impression share is reported in the range of 0.1 to 1. Any
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// value below 0.1 is reported as 0.0999.
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google.protobuf.DoubleValue search_impression_share = 50;
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// The number estimating how often your ad wasn't the very first ad above the
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// organic search results due to poor Ad Rank.
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// Note: Search rank lost absolute top impression share is reported in the
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// range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
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google.protobuf.DoubleValue search_rank_lost_absolute_top_impression_share = 90;
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// The estimated percentage of impressions on the Search Network
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|
// that your ads didn't receive due to poor Ad Rank.
|
|
// Note: Search rank lost impression share is reported in the range of 0 to
|
|
// 0.9. Any value above 0.9 is reported as 0.9001.
|
|
google.protobuf.DoubleValue search_rank_lost_impression_share = 51;
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|
|
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// The number estimating how often your ad didn't show anywhere above the
|
|
// organic search results due to poor Ad Rank.
|
|
// Note: Search rank lost top impression share is reported in the range of 0
|
|
// to 0.9. Any value above 0.9 is reported as 0.9001.
|
|
google.protobuf.DoubleValue search_rank_lost_top_impression_share = 91;
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|
|
|
// The impressions you've received in the top location (anywhere above the
|
|
// organic search results) compared to the estimated number of impressions you
|
|
// were eligible to receive in the top location.
|
|
// Note: Search top impression share is reported in the range of 0.1 to 1. Any
|
|
// value below 0.1 is reported as 0.0999.
|
|
google.protobuf.DoubleValue search_top_impression_share = 92;
|
|
|
|
// A measure of how quickly your page loads after clicks on your mobile ads.
|
|
// The score is a range from 1 to 10, 10 being the fastest.
|
|
google.protobuf.Int64Value speed_score = 107;
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|
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|
// The percent of your ad impressions that are shown anywhere above the
|
|
// organic search results.
|
|
google.protobuf.DoubleValue top_impression_percentage = 93;
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|
|
|
// The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages
|
|
// that reach a valid AMP page.
|
|
google.protobuf.DoubleValue valid_accelerated_mobile_pages_clicks_percentage = 108;
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|
|
|
// The value of all conversions divided by the number of all conversions.
|
|
google.protobuf.DoubleValue value_per_all_conversions = 52;
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|
|
|
// The value of conversions divided by the number of conversions. This only
|
|
// includes conversion actions which include_in_conversions_metric attribute
|
|
// is set to true.
|
|
google.protobuf.DoubleValue value_per_conversion = 53;
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|
|
// The value of current model attributed conversions divided by the number of
|
|
// the conversions. This only includes conversion actions which
|
|
// include_in_conversions_metric attribute is set to true.
|
|
google.protobuf.DoubleValue value_per_current_model_attributed_conversion = 94;
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|
|
|
// Percentage of impressions where the viewer watched all of your video.
|
|
google.protobuf.DoubleValue video_quartile_100_rate = 54;
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|
|
|
// Percentage of impressions where the viewer watched 25% of your video.
|
|
google.protobuf.DoubleValue video_quartile_25_rate = 55;
|
|
|
|
// Percentage of impressions where the viewer watched 50% of your video.
|
|
google.protobuf.DoubleValue video_quartile_50_rate = 56;
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|
|
|
// Percentage of impressions where the viewer watched 75% of your video.
|
|
google.protobuf.DoubleValue video_quartile_75_rate = 57;
|
|
|
|
// The number of views your TrueView video ad receives divided by its number
|
|
// of impressions, including thumbnail impressions for TrueView in-display
|
|
// ads.
|
|
google.protobuf.DoubleValue video_view_rate = 58;
|
|
|
|
// The number of times your video ads were viewed.
|
|
google.protobuf.Int64Value video_views = 59;
|
|
|
|
// The total number of view-through conversions.
|
|
// These happen when a customer sees an image or rich media ad, then later
|
|
// completes a conversion on your site without interacting with (e.g.,
|
|
// clicking on) another ad.
|
|
google.protobuf.Int64Value view_through_conversions = 60;
|
|
}
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|
|