You can not select more than 25 topics Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
 
 
 
 
kratos/third_party/google/ads/googleads/v1/resources/campaign.proto

357 lines
15 KiB

// Copyright 2019 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v1.resources;
import "google/ads/googleads/v1/common/bidding.proto";
import "google/ads/googleads/v1/common/custom_parameter.proto";
import "google/ads/googleads/v1/common/frequency_cap.proto";
import "google/ads/googleads/v1/common/real_time_bidding_setting.proto";
import "google/ads/googleads/v1/common/targeting_setting.proto";
import "google/ads/googleads/v1/enums/ad_serving_optimization_status.proto";
import "google/ads/googleads/v1/enums/advertising_channel_sub_type.proto";
import "google/ads/googleads/v1/enums/advertising_channel_type.proto";
import "google/ads/googleads/v1/enums/app_campaign_app_store.proto";
import "google/ads/googleads/v1/enums/app_campaign_bidding_strategy_goal_type.proto";
import "google/ads/googleads/v1/enums/bidding_strategy_type.proto";
import "google/ads/googleads/v1/enums/brand_safety_suitability.proto";
import "google/ads/googleads/v1/enums/campaign_experiment_type.proto";
import "google/ads/googleads/v1/enums/campaign_serving_status.proto";
import "google/ads/googleads/v1/enums/campaign_status.proto";
import "google/ads/googleads/v1/enums/negative_geo_target_type.proto";
import "google/ads/googleads/v1/enums/payment_mode.proto";
import "google/ads/googleads/v1/enums/positive_geo_target_type.proto";
import "google/ads/googleads/v1/enums/vanity_pharma_display_url_mode.proto";
import "google/ads/googleads/v1/enums/vanity_pharma_text.proto";
import "google/protobuf/wrappers.proto";
import "google/api/annotations.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V1.Resources";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/resources;resources";
option java_multiple_files = true;
option java_outer_classname = "CampaignProto";
option java_package = "com.google.ads.googleads.v1.resources";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Resources";
option ruby_package = "Google::Ads::GoogleAds::V1::Resources";
// Proto file describing the Campaign resource.
// A campaign.
message Campaign {
// The network settings for the campaign.
message NetworkSettings {
// Whether ads will be served with google.com search results.
google.protobuf.BoolValue target_google_search = 1;
// Whether ads will be served on partner sites in the Google Search Network
// (requires `target_google_search` to also be `true`).
google.protobuf.BoolValue target_search_network = 2;
// Whether ads will be served on specified placements in the Google Display
// Network. Placements are specified using the Placement criterion.
google.protobuf.BoolValue target_content_network = 3;
// Whether ads will be served on the Google Partner Network.
// This is available only to some select Google partner accounts.
google.protobuf.BoolValue target_partner_search_network = 4;
}
// Campaign-level settings for hotel ads.
message HotelSettingInfo {
// The linked Hotel Center account.
google.protobuf.Int64Value hotel_center_id = 1;
}
// The setting for controlling Dynamic Search Ads (DSA).
message DynamicSearchAdsSetting {
// The Internet domain name that this setting represents, e.g., "google.com"
// or "www.google.com".
google.protobuf.StringValue domain_name = 1;
// The language code specifying the language of the domain, e.g., "en".
google.protobuf.StringValue language_code = 2;
// Whether the campaign uses advertiser supplied URLs exclusively.
google.protobuf.BoolValue use_supplied_urls_only = 3;
// The list of page feeds associated with the campaign.
repeated google.protobuf.StringValue feeds = 5;
}
// Campaign level settings for tracking information.
message TrackingSetting {
// The url used for dynamic tracking.
google.protobuf.StringValue tracking_url = 1;
}
// Represents a collection of settings related to ads geotargeting.
message GeoTargetTypeSetting {
// The setting used for positive geotargeting in this particular campaign.
google.ads.googleads.v1.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType positive_geo_target_type = 1;
// The setting used for negative geotargeting in this particular campaign.
google.ads.googleads.v1.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType negative_geo_target_type = 2;
}
// Selective optimization setting for this campaign, which includes a set of
// conversion actions to optimize this campaign towards.
message SelectiveOptimization {
// The selected set of conversion actions for optimizing this campaign.
repeated google.protobuf.StringValue conversion_actions = 1;
}
// The setting for Shopping campaigns. Defines the universe of products that
// can be advertised by the campaign, and how this campaign interacts with
// other Shopping campaigns.
message ShoppingSetting {
// ID of the Merchant Center account.
// This field is required for create operations. This field is immutable for
// Shopping campaigns.
google.protobuf.Int64Value merchant_id = 1;
// Sales country of products to include in the campaign.
// This field is required for Shopping campaigns. This field is immutable.
// This field is optional for non-Shopping campaigns, but it must be equal
// to 'ZZ' if set.
google.protobuf.StringValue sales_country = 2;
// Priority of the campaign. Campaigns with numerically higher priorities
// take precedence over those with lower priorities.
// This field is required for Shopping campaigns, with values between 0 and
// 2, inclusive.
// This field is optional for Smart Shopping campaigns, but must be equal to
// 3 if set.
google.protobuf.Int32Value campaign_priority = 3;
// Whether to include local products.
google.protobuf.BoolValue enable_local = 4;
}
// Campaign level settings for App Campaigns.
message AppCampaignSetting {
// Represents the goal which the bidding strategy of this app campaign
// should optimize towards.
google.ads.googleads.v1.enums.AppCampaignBiddingStrategyGoalTypeEnum.AppCampaignBiddingStrategyGoalType bidding_strategy_goal_type = 1;
// A string that uniquely identifies a mobile application.
google.protobuf.StringValue app_id = 2;
// The application store that distributes this specific app.
google.ads.googleads.v1.enums.AppCampaignAppStoreEnum.AppCampaignAppStore app_store = 3;
}
// Describes how unbranded pharma ads will be displayed.
message VanityPharma {
// The display mode for vanity pharma URLs.
google.ads.googleads.v1.enums.VanityPharmaDisplayUrlModeEnum.VanityPharmaDisplayUrlMode vanity_pharma_display_url_mode = 1;
// The text that will be displayed in display URL of the text ad when
// website description is the selected display mode for vanity pharma URLs.
google.ads.googleads.v1.enums.VanityPharmaTextEnum.VanityPharmaText vanity_pharma_text = 2;
}
// The resource name of the campaign.
// Campaign resource names have the form:
//
// `customers/{customer_id}/campaigns/{campaign_id}`
string resource_name = 1;
// The ID of the campaign.
google.protobuf.Int64Value id = 3;
// The name of the campaign.
//
// This field is required and should not be empty when creating new
// campaigns.
//
// It must not contain any null (code point 0x0), NL line feed
// (code point 0xA) or carriage return (code point 0xD) characters.
google.protobuf.StringValue name = 4;
// The status of the campaign.
//
// When a new campaign is added, the status defaults to ENABLED.
google.ads.googleads.v1.enums.CampaignStatusEnum.CampaignStatus status = 5;
// The ad serving status of the campaign.
google.ads.googleads.v1.enums.CampaignServingStatusEnum.CampaignServingStatus serving_status = 21;
// The ad serving optimization status of the campaign.
google.ads.googleads.v1.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus ad_serving_optimization_status = 8;
// The primary serving target for ads within the campaign.
// The targeting options can be refined in `network_settings`.
//
// This field is required and should not be empty when creating new
// campaigns.
//
// Can be set only when creating campaigns.
// After the campaign is created, the field can not be changed.
google.ads.googleads.v1.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType advertising_channel_type = 9;
// Optional refinement to `advertising_channel_type`.
// Must be a valid sub-type of the parent channel type.
//
// Can be set only when creating campaigns.
// After campaign is created, the field can not be changed.
google.ads.googleads.v1.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType advertising_channel_sub_type = 10;
// The URL template for constructing a tracking URL.
google.protobuf.StringValue tracking_url_template = 11;
// The list of mappings used to substitute custom parameter tags in a
// `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
repeated google.ads.googleads.v1.common.CustomParameter url_custom_parameters = 12;
// Settings for Real-Time Bidding, a feature only available for campaigns
// targeting the Ad Exchange network.
google.ads.googleads.v1.common.RealTimeBiddingSetting real_time_bidding_setting = 39;
// The network settings for the campaign.
NetworkSettings network_settings = 14;
// The hotel setting for the campaign.
HotelSettingInfo hotel_setting = 32;
// The setting for controlling Dynamic Search Ads (DSA).
DynamicSearchAdsSetting dynamic_search_ads_setting = 33;
// The setting for controlling Shopping campaigns.
ShoppingSetting shopping_setting = 36;
// Setting for targeting related features.
google.ads.googleads.v1.common.TargetingSetting targeting_setting = 43;
// The setting for ads geotargeting.
GeoTargetTypeSetting geo_target_type_setting = 47;
// The setting related to App Campaign.
AppCampaignSetting app_campaign_setting = 51;
// The type of campaign: normal, draft, or experiment.
google.ads.googleads.v1.enums.CampaignExperimentTypeEnum.CampaignExperimentType experiment_type = 17;
// The resource name of the base campaign of a draft or experiment campaign.
// For base campaigns, this is equal to `resource_name`.
//
// This field is read-only.
google.protobuf.StringValue base_campaign = 28;
// The budget of the campaign.
google.protobuf.StringValue campaign_budget = 6;
// The type of bidding strategy.
//
// A bidding strategy can be created by setting either the bidding scheme to
// create a standard bidding strategy or the `bidding_strategy` field to
// create a portfolio bidding strategy.
//
// This field is read-only.
google.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType bidding_strategy_type = 22;
// The date when campaign started.
//
// This field must not be used in WHERE clauses.
google.protobuf.StringValue start_date = 19;
// The date when campaign ended.
//
// This field must not be used in WHERE clauses.
google.protobuf.StringValue end_date = 20;
// Suffix used to append query parameters to landing pages that are served
// with parallel tracking.
google.protobuf.StringValue final_url_suffix = 38;
// A list that limits how often each user will see this campaign's ads.
repeated google.ads.googleads.v1.common.FrequencyCapEntry frequency_caps = 40;
// 3-Tier Brand Safety setting for the campaign.
google.ads.googleads.v1.enums.BrandSafetySuitabilityEnum.BrandSafetySuitability video_brand_safety_suitability = 42;
// Describes how unbranded pharma ads will be displayed.
VanityPharma vanity_pharma = 44;
// Selective optimization setting for this campaign, which includes a set of
// conversion actions to optimize this campaign towards.
SelectiveOptimization selective_optimization = 45;
// Campaign level settings for tracking information.
TrackingSetting tracking_setting = 46;
// Payment mode for the campaign.
google.ads.googleads.v1.enums.PaymentModeEnum.PaymentMode payment_mode = 52;
// The bidding strategy for the campaign.
//
// Must be either portfolio (created via BiddingStrategy service) or
// standard, that is embedded into the campaign.
oneof campaign_bidding_strategy {
// Portfolio bidding strategy used by campaign.
google.protobuf.StringValue bidding_strategy = 23;
// Commission is an automatic bidding strategy in which the advertiser pays
// a certain portion of the conversion value.
google.ads.googleads.v1.common.Commission commission = 49;
// Standard Manual CPC bidding strategy.
// Manual click-based bidding where user pays per click.
google.ads.googleads.v1.common.ManualCpc manual_cpc = 24;
// Standard Manual CPM bidding strategy.
// Manual impression-based bidding where user pays per thousand
// impressions.
google.ads.googleads.v1.common.ManualCpm manual_cpm = 25;
// A bidding strategy that pays a configurable amount per video view.
google.ads.googleads.v1.common.ManualCpv manual_cpv = 37;
// Standard Maximize Conversions bidding strategy that automatically
// maximizes number of conversions given a daily budget.
google.ads.googleads.v1.common.MaximizeConversions maximize_conversions = 30;
// Standard Maximize Conversion Value bidding strategy that automatically
// sets bids to maximize revenue while spending your budget.
google.ads.googleads.v1.common.MaximizeConversionValue maximize_conversion_value = 31;
// Standard Target CPA bidding strategy that automatically sets bids to
// help get as many conversions as possible at the target
// cost-per-acquisition (CPA) you set.
google.ads.googleads.v1.common.TargetCpa target_cpa = 26;
// Target Impression Share bidding strategy. An automated bidding strategy
// that sets bids to achieve a desired percentage of impressions.
google.ads.googleads.v1.common.TargetImpressionShare target_impression_share = 48;
// Standard Target ROAS bidding strategy that automatically maximizes
// revenue while averaging a specific target return on ad spend (ROAS).
google.ads.googleads.v1.common.TargetRoas target_roas = 29;
// Standard Target Spend bidding strategy that automatically sets your bids
// to help get as many clicks as possible within your budget.
google.ads.googleads.v1.common.TargetSpend target_spend = 27;
// Standard Percent Cpc bidding strategy where bids are a fraction of the
// advertised price for some good or service.
google.ads.googleads.v1.common.PercentCpc percent_cpc = 34;
// A bidding strategy that automatically optimizes cost per thousand
// impressions.
google.ads.googleads.v1.common.TargetCpm target_cpm = 41;
}
}