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110 lines
4.2 KiB
110 lines
4.2 KiB
6 years ago
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// Copyright 2019 Google LLC.
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//
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// Licensed under the Apache License, Version 2.0 (the "License");
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// you may not use this file except in compliance with the License.
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// You may obtain a copy of the License at
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//
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// http://www.apache.org/licenses/LICENSE-2.0
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//
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// Unless required by applicable law or agreed to in writing, software
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// distributed under the License is distributed on an "AS IS" BASIS,
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// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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// See the License for the specific language governing permissions and
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// limitations under the License.
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//
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syntax = "proto3";
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package google.ads.googleads.v1.resources;
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import "google/ads/googleads/v1/common/bidding.proto";
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import "google/ads/googleads/v1/enums/bidding_strategy_status.proto";
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import "google/ads/googleads/v1/enums/bidding_strategy_type.proto";
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import "google/protobuf/wrappers.proto";
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import "google/api/annotations.proto";
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option csharp_namespace = "Google.Ads.GoogleAds.V1.Resources";
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option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/resources;resources";
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option java_multiple_files = true;
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option java_outer_classname = "BiddingStrategyProto";
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option java_package = "com.google.ads.googleads.v1.resources";
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option objc_class_prefix = "GAA";
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option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Resources";
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option ruby_package = "Google::Ads::GoogleAds::V1::Resources";
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// Proto file describing the BiddingStrategy resource
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// A bidding strategy.
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message BiddingStrategy {
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// The resource name of the bidding strategy.
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// Bidding strategy resource names have the form:
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//
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// `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
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string resource_name = 1;
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// The ID of the bidding strategy.
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google.protobuf.Int64Value id = 3;
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// The name of the bidding strategy.
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// All bidding strategies within an account must be named distinctly.
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//
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// The length of this string should be between 1 and 255, inclusive,
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// in UTF-8 bytes, (trimmed).
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google.protobuf.StringValue name = 4;
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// The status of the bidding strategy.
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//
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// This field is read-only.
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google.ads.googleads.v1.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus status = 15;
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// The type of the bidding strategy.
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// Create a bidding strategy by setting the bidding scheme.
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//
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// This field is read-only.
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google.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType type = 5;
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// The number of campaigns attached to this bidding strategy.
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//
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// This field is read-only.
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google.protobuf.Int64Value campaign_count = 13;
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// The number of non-removed campaigns attached to this bidding strategy.
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//
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// This field is read-only.
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google.protobuf.Int64Value non_removed_campaign_count = 14;
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// The bidding scheme.
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//
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// Only one can be set.
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oneof scheme {
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// A bidding strategy that raises bids for clicks that seem more likely to
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// lead to a conversion and lowers them for clicks where they seem less
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// likely.
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google.ads.googleads.v1.common.EnhancedCpc enhanced_cpc = 7;
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// A bidding strategy that sets max CPC bids to target impressions on
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// page one or page one promoted slots on google.com.
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google.ads.googleads.v1.common.PageOnePromoted page_one_promoted = 8;
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// A bidding strategy that sets bids to help get as many conversions as
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// possible at the target cost-per-acquisition (CPA) you set.
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google.ads.googleads.v1.common.TargetCpa target_cpa = 9;
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// A bidding strategy that automatically optimizes towards a desired
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// percentage of impressions.
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google.ads.googleads.v1.common.TargetImpressionShare target_impression_share = 48;
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// A bidding strategy that sets bids based on the target fraction of
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// auctions where the advertiser should outrank a specific competitor.
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google.ads.googleads.v1.common.TargetOutrankShare target_outrank_share = 10;
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// A bidding strategy that helps you maximize revenue while averaging a
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// specific target Return On Ad Spend (ROAS).
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google.ads.googleads.v1.common.TargetRoas target_roas = 11;
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// A bid strategy that sets your bids to help get as many clicks as
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// possible within your budget.
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google.ads.googleads.v1.common.TargetSpend target_spend = 12;
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}
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}
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